Knowledgebase: E-Planning AdServer
e-planning Features
on 18 June 2013 03:58 PM

 

General Options

- Multi Language Tool

- Global Preferences (eCPM,Default Currency,Default Priority&Weight..)

- External Site/Networks Payments (*Network Platform - Revenue Share)

Users

- Users Profiles (Admin/Advertiser/Site/Network/Agencies)

- User Alerts/emails

- User Sessions

- Custom access grants

 

Inventory Management

- Manual Creation >> Site/Zone/Subzone/Spaces/Spaces Groups

 

- Third Party Inventory (rev share models)

*Networks/Categories (Net/Agency Platforms)

 

- Automatic Creation

- Massive Spaces Upload (creation)

 

Groups

- Country Groups

- Region Groups

- City Groups

- Network Groups

- Campaign Groups

- Spaces Groups

 

Inventory Forecast
(by date, hours, geo, frequency capping)

Is also available in the Campaign Addition Form:

 

Orders

>> Campaigns

 

 

Campaign/Ad Features

- Campaign Scheduling Options

- Campaign Delivery Modes

- Campaign Types

- Campaign Commercial Information

- Multi currency

- Price Modes >> CPC,CPM,CPA,Whole Campaign $

- Campaign User Frequency Caps/Action Caps

 

- Competitive Campaigns

 

- Companion Ads

Basic Targeting Options (Campaigns/Ads):

- By Country/Region/City/Postal Code/Networks

- By IP Address

- By Language

- By Bandwidth

- By O.S + O.S Versions

- By Browser (+ Version) / Browser Types

- By Web Page Domain


Mobile Targeting Options (Campaigns):

- By Model

- By Brand

- By Launch Date

- By Features (Tablet/Flash Support/Wifi/JPEG Support,etc.)

 

Advanced Targeting Options:

- Keywords

- Behavioral Targeting

 

Ads

- Rich Media Formats (Gallery)

- AdMagic Builder

- RM Mobile (Adhesion/TakeOver/Interstitial)

- Rising Stars (Billboard/Filmstrip/Portrait/Push Down)

- VAST (Lineair-Preroll/Midroll/Postroll //Non-Linear-Overlay/Companion)

- Traditional Banners

- 3pt Tags

- Third Party Impression & Click counted

- Automatic Counting Macro Insertion

- Creative Templates

 

Delivery - Optimization Options:

- eCPM Optimization

- Priority&Weight >> Campaign/Ads

- Ads Weight Optimization

 



 

Massive Campaign/Ads Upload / Massive Campaign Edition (.xls Templates)

Addition

Edition

 

Reports

- Real Time Statistics

- By Campaign/By Site/By Zone/By Space/By Network/By Ad/By Advertiser/Global Reports/By Conversion/By BT/By Keyword

- Preset Reports


- Custom Reports


- Ad-hoc Reports

- Custom Metrics(Rich Media Ads)

- Alerts (Global or customized by users)


- Dashboard (customized by users)

 

APIs

APIs Manual

 

Conversions Codes

- Conversion Creation

- Conversion Tracking

- S2S

- Conversion Statistics 

- Post click y Post Impression


 

DSM (Direct Sales Management) - Self-Service Platform

- Self-services Sale Channel
- Self-services Affiliate Programs

Users

- Self-service Advertisers & Agencies
- Self-service Networks

 

DCO (Dynamic Creative Optimization)

- e-commerce Ads Optimization

- Product Views Statistics

- Sales Statistics ($/Products/Nº)

 

Exchange

- SSP

- DSP

(1 votes)
This article was helpful
This article was not helpful