Knowledgebase: E-Planning Exchange
SSP - Advertisers’ Blacklist and Moderation
on 30 July 2013 07:41 PM

The SSP offers publishers the possibility of blocking unwanted advertisers.

The Blacklist takes into account the ads´landing pages. During the bidding process, the SSP will filter out ads from unwanted URLs.

The list can be edited as many times as needed.



Only hostnames are allowed ( not routes ( If routes are included in the list, the system will consider it invalid infomation. Moreover the urls must be indicated without:  http:// - https:// - www.

By default, e-planning’s SSP excludes all campaigns that:

  • Contain nudity or suggestive content or images
  • Promote adult products, including sex toys and sexual enhancers
  • Promote online gambling
  • Promote adult-themed dating, escort services, “mail-order brides,” or similar services
  • Install spyware, trojans, viruses or other malware
  • Incite hatred of any race, religion, creed, class or ethnic group, or of any individual or group
  • Describe, depict, or glorify pain, suffering, torture, violence or death of or against humans or animals
  • Offer to sell or provide design materials for firearms, ammunition, bombs and other weapons
  • Sell or promote illegal drugs, drug paraphernalia, or ways to pass a drug test
  • Promote P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement
  • Contain profanity
  • Promote hacking, cracking, or warez
  • Promote any other products, services, or content that are illegal, promote harmful activity, or infringe on the rights of others. This includes sites that provide “how-to” information on bomb-making, lock-picking, and similar topics
  • Are misleading or contain content that is not reflective of what the user will find on the click-through URL
  • Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser
  • Mimic system errors or messages.

Likewise, all sources of demand (DSPs) have their own ads moderation policies in order to guarantee transparency and reliability.

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