The SSP offers publishers the possibility of blocking unwanted advertisers.
The Blacklist takes into account the ads´landing pages. During the bidding process, the SSP will filter out ads from unwanted URLs.
The list can be edited as many times as needed.
Only hostnames are allowed (advertiser.com) not routes (advertiser.com/home). If routes are included in the list, the system will consider it invalid infomation. Moreover the urls must be indicated without: http:// - https:// - www.
By default, e-planning’s SSP excludes all campaigns that:
- Contain nudity or suggestive content or images
- Promote adult products, including sex toys and sexual enhancers
- Promote online gambling
- Promote adult-themed dating, escort services, “mail-order brides,” or similar services
- Install spyware, trojans, viruses or other malware
- Incite hatred of any race, religion, creed, class or ethnic group, or of any individual or group
- Describe, depict, or glorify pain, suffering, torture, violence or death of or against humans or animals
- Offer to sell or provide design materials for firearms, ammunition, bombs and other weapons
- Sell or promote illegal drugs, drug paraphernalia, or ways to pass a drug test
- Promote P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement
- Contain profanity
- Promote hacking, cracking, or warez
- Promote any other products, services, or content that are illegal, promote harmful activity, or infringe on the rights of others. This includes sites that provide “how-to” information on bomb-making, lock-picking, and similar topics
- Are misleading or contain content that is not reflective of what the user will find on the click-through URL
- Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser
- Mimic system errors or messages.
Likewise, all sources of demand (DSPs) have their own ads moderation policies in order to guarantee transparency and reliability.