Knowledgebase
     
In order to achieve a better distribution of the available inventory, and thus get better profits and opportunities by the use of Exchange, 2 new models of campaigns have been created:  GUARANTEED: This model implies that the direct campaign has a p...
Holistic Ad Serving refers to the method used to select the ad to display in an impression, taking into account the campaigns directly sold by the publisher as well as RTB offers. The model's main goal is to maximize the publisher's revenue, bearing in ...
Video inventory will be biddable in the following cases:   - Exchange must be active in the video inventory bid account (VAST) - The site must be active to bid in Exchange  - The space/s must be active in Exchange and configured as "Video" (More...
In sites with active Exchange, it is important to adjust spaces sizes to the standard ones in RTB in order to sell inventory in real time. Advertisers that buy in several DSP also adapt to these sizes so as to be aligned with the buying and selling proc...
e-planning Exchange is a real-time marketplace that facilitates interaction between buyers and sellers of online display advertising, outstandingly improving the yield of an impression for both sides. On the one side, buyers (deman...
Currently, in an OpenRTB 2.3 bid request, two user ids are sent in the user field of the bid request: id: E-Planning Exchange user id will always be sent. buyeruid: DPS user id will be sent if the user is synchronized in E-Planning Exchange. For example...
From the Exchange main menu, you can access the History tab. Here are registered all changes made in the service configuration form. Data include: Date User (user name associated to the change made) Login (user's login that made the change) Field (modifi...
From the Permissions option, you can manage each user access level to the Exchange section in the platform.   You can choose to give access to the configuration VIEW option:   In case a user must adjust/set the service conditions, he/she can ...
From the "Global" filter in Reports, it´ll be possible to search for specific reports about the Exchange performance in the account. The available preset reports are:   - Exchange: Earnings by space in usd Columns> Space / Auctioned Impress...
From the Exchange tab in the platform, a Dashboard may be accessed reflecting the business performance:   The following tables are observed:   Daily Income  It shows the performance registered during the last 7 days (including the current ...
In Exchange you have the possibility to manage Private Deals that restrict access to the inventory to a reduced group of buyers. There are different types of deals that may be created: First View: The direct buyer sees the impression first. If he d...
From the spaces registration or edition form  you may manage the Exchange activation (The site must be active in Exchange). To so proceed, activate the corresponding checkbox:   Once active in Exchange, you may choose to apply a Weekly time ...
When the “Exchange” service is active and there is activity present (Selling of inventory) in the account new information will start to register that will help to see the yield of the site(s) active in the Exchange: - Advertiser >> The i...
The SSP offers publishers the possibility of blocking unwanted advertisers. The Blacklist takes into account the ads´landing pages. During the bidding process, the SSP will filter out ads from unwanted URLs. The list can be edited as many...
Billing information must be defined under "Exchange Configuration":   The following fields will be listed under "Financial Information":   Please, select which Payment Method you want to use to receive e-planning`s payment (in U.S. Dollars): ...
This option allows the selection of individual sites that users would like to enable in Exchange. By default, when enabling Exchange, the service is active for all the sites.  In order to be able to enable or disable the service for a specific site,...
You will be able to “block” Advertiser Categories from the Exchange configuration page on the platform. These correspond to categories established by the IAB: This can also be specified individually per Site. If needed, keep the &ldq...
You will be able to “block” creatives according to attributes from the Exchange configuration page on the platform: This can also be specified individually per Site. If needed, keep the “global” configuration. Otherwise, spec...
Enabling the SSP is very simple, since it is an integrated part of e-planning ad server. To enable the service, please access the “Exchange” tab and click on the box next to “Enable Service”:   When...
A Supply-Side Platform or Sell-Side Platform (SSP) is a platform that allows publishers to manage their inventories and maximize their revenue by selling ads. This technology provides an efficient and automated way of offering available inventor...
When you enable e-planning´s SSP, you must take into account the way this new functionality will interact with the priority scheme set in the ad server. The following graph shows the assignment of priorities and the ad server types of ...
From the Sites management page, and if the “Exchange” has been enabled in the account and the site, you can also enable the “Price configuration” option. Such option offers the following alternatives: a. Use global configur...
Real Time Bidding refers to a new model of programmatic buying and selling of online display advertising. It is based on a bidding system in real time, where different buyers seek to win and release the desired impression at the best possible...